OPTIMAL PRICING STRATEGY

Recognizing the inherent value of your property in line with current market dynamics is crucial, regardless of the initial acquisition cost or invested capital. Understanding that the property’s value depends on prospective buyers’ willingness to pay positions you halfway towards a successful transaction. Begin the process wisely by enlisting the services of a licensed real estate agent. Their expertise will facilitate a thorough Comparative Market Analysis (CMA), aiding in determining a price that aligns with your financial goals while attracting potential buyers.

ATTENTION TO DETAIL

This phase requires a comprehensive presentation of both the positive and less favorable aspects of your home to your real estate professional. This information forms the basis for creating a compelling property listing, distributed across various platforms such as websites, social media, flyers, and postcards.

DE-CLUTTERING WITH PRECISION 

When instructed by your agent to declutter, approach the task with utmost care. If residing in the property during its market presence, eliminate unnecessary items through donation, sale, or rental of a storage unit—anything essential to simplify the dwelling. If you have vacated, ensure complete emptiness or enlist professional staging services. The objective is to evoke a positive response from potential buyers, inspiring admiration rather than indifference.

THE UPGRADE DILEMMA

Consider enhancements thoughtfully; a new coat of paint, thorough cleaning, and updates to lighting, bathroom fixtures, and cabinet hardware can enhance the property’s appeal. Stick to a neutral and simple aesthetic. For more extensive improvements, consulting with your agent is wise, as they can offer insights into the potential return on investment.

MAINTAINING DISTANCE

Acknowledging the change in ownership, avoid staying on the premises during property showings. Discretion is essential; recounting personal anecdotes, especially those unrelated to the property itself, may unsettle prospective buyers seeking an objective assessment.

IMPERSONAL TRANSACTIONAL APPROACH

Maintaining objectivity involves a willingness to negotiate offers that differ from the listing price. Conversely, reflecting on whether a higher asking price was justified requires introspection. A candid discussion with your agent can provide clarity on your readiness to part with the property.

ENGAGING PROFFESSIONAL GUIDANCE

Aligning with a licensed real estate agent is crucial, as their interpersonal skills, extensive network, and proficiency facilitate comprehensive management of the complexities associated with selling a property. Their adept negotiation skills and unwavering commitment to their profession and clients significantly contribute to the success of the transaction.

Implementing this checklist is instrumental in mitigating the mental and labor-intensive aspects—reducing them from “90% mental” and “50% hard work” in the equation of selling a home.

By Paul Kounnas